Ashburn, Virginia (PRWEB) January 09, 2012

Reverb Networks, a developer of intelligent SON solutions designed to provide mobile network operators improved operational and spectral efficiencies, announced today the formation and appointment of four members to its advisory board. The advisory board will provide valuable perspective and counsel to the executive team at Reverb Networks in the areas of wireless network optimization, market trends and operations.

“We are very pleased to bring together these key thought leaders to establish the Reverb Advisory Board. They are all distinguished wireless industry professionals and greatly accomplished in the telecomm industry,” said Magnus Friberg, President and Chief Executive Officer at Reverb. “We are honored that they have agreed to serve on our advisory board; the members will bring us strategic guidance to help us further our SON offering and chart the future of our SON technology.

Biography of Bill Clift

Bill has over 36 years of experience in the telecommunications industry. In his 29 years at BellSouth, Bill held various positions in network operations and strategic planning, and served as Regional Vice President for Business Operations in Indiana and president of one of BellSouth Wireless divisions. When Cingular Wireless was formed as a joint venture between BellSouth and the then SBC, Bill was appointed as the Chief Technical Officer for the company. He held this position until his retirement in 2004. Since that time, Bill has held the position of North American Division President for WFI and CEO and President of Optimi, a creator of wireless engineering software products. Bill has served on the Boards of Mitec Telecom, Optimi, Oz Communications and Innopath and on the Wireless Advisory Board for Vantage Point Venture Partners. He currently serves on the Board of Directors for Sionic Mobile and on the Advisory Board for Star Voice.

Biography of Chris Burke

Chris has more than 29 years experience in the telecommunications, IT and technology industries in a career spanning Europe and North America. Chris has held both technical and general management responsibilities in the telecommunications segment with firms such as Bell Northern Research, Nortel, Research in Motion (RIM) and Vodafone. Chris spent 15 years with Bell Northern Research (R&D for Northern Telecom) and Nortel, holding a variety of roles working across North America, Europe and Asia. From 1997 to 2000 Chris was CTO at Energis Communications, as a member of the executive team.. From 2001 to 2004, Chris worked at Vodafone UK, as CTO, responsible for all their technology and product architecture, design, procurement, development, support and operations. After leaving Vodafone in 2004 Chris developed his own investment fund and advisory business, working with Ubiquity Software (chairman and investor), March Networks (Lead independent board director), Oz Communications (board) and, Dialog Semiconductor (board and investor. Presently Chris sits on the public company boards of Dialog Semiconductor (Frankfurt Exchange) and Tranzeo Wireless (LTE and Wifi Infra-structure, Toronto Exchange). Chris also sits on the boards of a number of venture and private equity backed companies.

Biography of Claes Beckman

Professor Claes Beckman, PhD, is a Senior Researcher at the Center for Wireless Systems, Wireless@KTH, in Stockholm, Sweden, which was created under his leadership in 2000. Dr. Beckman was a professor at the University of G